Brooks Social
Media Campaign
This Instagram campaign for Brooks Running takes a fresh approach by targeting individuals who enjoy wellness and staying active but don’t particularly love running. This shifts away from the brand’s typically motivational, running-centric advertisements. It highlights the playful, fun-loving energy of this audience, creating a connection through vibrant visuals and engaging content that celebrates alternative ways to embrace wellness.
Disciplines
Branding
Marketing
Social Media
Branding
Marketing
Social Media
Each post underwent numerous sketches and iterations, resulting in a final product that stood out for its vibrant colors and eye-catching, pattern-like layout.
To achieve the ideal bird’s-eye view, I very carefeully used a ladder to position the camera at the perfect angle. Once the composition was set, I directed my model aka my very patient roommate to move to the opposite side of the frame to capture the second half of the scene.